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Welcome back, today is Wednesday, August twelfth, and we begin with the Economic Times on Germany's premium brands losing their grip in China.
Following our earlier report on Mercedes chief executive Ola Källenius calling China's price competition a multi-year condition, an Economic Times analysis argues the erosion is now visible model by model. Mercedes sold one thousand one hundred fifty-three electric CLAs in China in the first half, against more than eighty thousand similarly priced Xiaomi SU7 sedans, per that account. BMW, Volkswagen and Porsche each reported second-quarter China declines of at least thirty percent, steeper than the market overall. The argument holds that deeper discounting would put Mercedes below cost on nearly every electric CLA, according to people familiar with the matter cited there, and that the company is limiting the car's push until the economics improve. Mercedes says the model was built to showcase technology, not chase volume. The same read points to a cadence gap, local refreshes as fast as eighteen months against four years or more, and to a JPMorgan analyst's view that much of the German line-up is simply priced out. Volume lost there lands on European plant loading and model plans. Industry reaction leans toward framing the gap as structural rather than product-level, citing domestic scale and state-backed battery supply.
Also today, Samsung SDI is taking full control of the battery plant it has been building with General Motors in New Carlisle, Indiana. Just Auto reports the Korean cell maker is buying out the joint venture struck in May twenty twenty-three. Automotive News puts General Motors' share at half of a planned three point five billion dollar venture, and frames the sale as another pullback from electric vehicles amid weak demand. Automotive World, in a commentary, reads it as a pattern, the Detroit Three shedding in-house cell capacity while Korean manufacturers buy it up. The ownership line is also the risk line, deciding who carries the capex and the offtake on a United States cell plant. Reaction leans toward calling this a restructuring rather than a breakup, with a recurring thread treating the plant's expected mix of storage cells alongside vehicle cells as the more telling signal.
Separately, Volkswagen is reported to be rebuilding its United States line-up. Just Auto reports the company is reviewing its entire American model range, with several models possibly dropped, a pickup possibly added, and a new chief named for the region. Automotive World, citing Handelsblatt, notes Volkswagen has teased a United States pickup for decades, and says a reassessment of its global product and manufacturing strategy is what gives it urgency now. Automotive News reports Ford is seen as a possible partner on that truck, given the existing tie-up between the two. A pickup would put the brand into the highest-volume profit pool in the market for the first time, and reset its dealer mix with it. Retail-side reaction leans cautiously opportunistic, with a recurring note of doubt about how firm the reporting actually is.
Staying with manufacturing strategy, Automotive News argues the Japanese build-out in North America is not principally a tariff story. Toyota and Honda are weighing further United States plant capacity because they are running up against capacity limits and because they want the growth, per that reporting. Tariffs are in the mix, but the argument is that ambition is the binding driver, and that distinction matters for timing: capacity and product decisions run on a longer clock than trade policy does. That same read notes the push is coming even with the United States market broadly flat, which makes it a share bet rather than a demand bet.
Now, a few more headlines moving the trade today. Automotive News reports Volvo will build at least twenty thousand XC60 crossovers in South Carolina early next year, in mild-hybrid form only, per a person with knowledge of the plan.
Chinese brands are pulling German buyers away from Hyundai and Kia, Automotive News reports, citing switching data on MG and BYD.
And finally, California's MyFirstEV instant rebates are live, up to three thousand five hundred dollars off at the dealership for first-time zero-emission buyers, with Hyundai, Lucid and Tesla in first and more automakers staged through the fall.