Autos In Five

The daily five-minute brief on the auto business.

Daily brief · 5 min
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The day's stories

01

German premium brands losing China ground to domestic EVs

Trade reports say Mercedes, BMW, Volkswagen, Audi and Porsche are seeing China sales and profitability slip as local EV brands gain — pressure that reaches back to European plants and model plans.

According to the Economic Times, ETAuto.com and Automotive News, competition in the Chinese automotive market is intensifying and German manufacturers are recording declining sales and profitability there. The reporting points to homegrown brands including Xiaomi and BYD making inroads with Chinese consumers. China has long carried a large share of German premium margins, so a smaller business there has knock-on implications for European plant loading and future model plans. The reports describe the shift as ongoing rather than settled, and the full extent of the share loss is not quantified in the coverage.

02

Samsung SDI takes full control of GM Indiana battery plant

Samsung SDI moves from joint venture partner to sole owner of the New Carlisle cell plant, shifting who carries the capex and offtake risk mid-build.

Full story

Just Auto, Automotive News and Automotive World report that Samsung SDI is taking full control of the battery plant under construction in New Carlisle, Indiana. The facility is being built under a joint venture arrangement with General Motors reached in May 2023, per the reports. A JV converting to sole ownership changes which party carries construction capex and offtake commitments on a US cell plant. The reporting frames the change as part of a broader restructuring of battery partnerships while projects are still in build.

03

Volkswagen reviewing US line-up and naming new chief, report says

VW is reported to be reviewing its entire US model range, with some models possibly dropped and a pickup possibly added — a reset of its US segment coverage if confirmed.

Full story

Just Auto, Automotive World and Automotive News report that Volkswagen is reviewing its full US model range, with several models potentially dropped and a pickup potentially added. The same reporting says the automaker has named a new US chief. The account is attributed to reports and has not been confirmed by Volkswagen in the coverage. If the review proceeds as described, it would reset VW's US segment coverage and dealer mix, and a pickup entry would put it in the highest-volume profit pool in the market.

04

Japanese automakers weigh US expansion beyond tariff pressure

Automotive News reports Toyota and Honda are leading a push toward more US manufacturing driven by capacity limits and product ambition, not tariffs alone.

Full story

Automotive News reports that Japanese automakers are considering expanding US manufacturing, citing ambition and capacity constraints rather than tariff exposure alone. Toyota and Honda are described as leading the push, despite a US market the reporting characterises as stagnant. Per that framing, localization decisions are being set on a capacity and product timeline rather than one driven by trade policy. The reporting describes the plans as under consideration; specific sites and volumes are not detailed.

Also moving today

Read the transcript
Welcome back, today is Wednesday, August twelfth, and we begin with the Economic Times on Germany's premium brands losing their grip in China. Following our earlier report on Mercedes chief executive Ola Källenius calling China's price competition a multi-year condition, an Economic Times analysis argues the erosion is now visible model by model. Mercedes sold one thousand one hundred fifty-three electric CLAs in China in the first half, against more than eighty thousand similarly priced Xiaomi SU7 sedans, per that account. BMW, Volkswagen and Porsche each reported second-quarter China declines of at least thirty percent, steeper than the market overall. The argument holds that deeper discounting would put Mercedes below cost on nearly every electric CLA, according to people familiar with the matter cited there, and that the company is limiting the car's push until the economics improve. Mercedes says the model was built to showcase technology, not chase volume. The same read points to a cadence gap, local refreshes as fast as eighteen months against four years or more, and to a JPMorgan analyst's view that much of the German line-up is simply priced out. Volume lost there lands on European plant loading and model plans. Industry reaction leans toward framing the gap as structural rather than product-level, citing domestic scale and state-backed battery supply. Also today, Samsung SDI is taking full control of the battery plant it has been building with General Motors in New Carlisle, Indiana. Just Auto reports the Korean cell maker is buying out the joint venture struck in May twenty twenty-three. Automotive News puts General Motors' share at half of a planned three point five billion dollar venture, and frames the sale as another pullback from electric vehicles amid weak demand. Automotive World, in a commentary, reads it as a pattern, the Detroit Three shedding in-house cell capacity while Korean manufacturers buy it up. The ownership line is also the risk line, deciding who carries the capex and the offtake on a United States cell plant. Reaction leans toward calling this a restructuring rather than a breakup, with a recurring thread treating the plant's expected mix of storage cells alongside vehicle cells as the more telling signal. Separately, Volkswagen is reported to be rebuilding its United States line-up. Just Auto reports the company is reviewing its entire American model range, with several models possibly dropped, a pickup possibly added, and a new chief named for the region. Automotive World, citing Handelsblatt, notes Volkswagen has teased a United States pickup for decades, and says a reassessment of its global product and manufacturing strategy is what gives it urgency now. Automotive News reports Ford is seen as a possible partner on that truck, given the existing tie-up between the two. A pickup would put the brand into the highest-volume profit pool in the market for the first time, and reset its dealer mix with it. Retail-side reaction leans cautiously opportunistic, with a recurring note of doubt about how firm the reporting actually is. Staying with manufacturing strategy, Automotive News argues the Japanese build-out in North America is not principally a tariff story. Toyota and Honda are weighing further United States plant capacity because they are running up against capacity limits and because they want the growth, per that reporting. Tariffs are in the mix, but the argument is that ambition is the binding driver, and that distinction matters for timing: capacity and product decisions run on a longer clock than trade policy does. That same read notes the push is coming even with the United States market broadly flat, which makes it a share bet rather than a demand bet. Now, a few more headlines moving the trade today. Automotive News reports Volvo will build at least twenty thousand XC60 crossovers in South Carolina early next year, in mild-hybrid form only, per a person with knowledge of the plan. Chinese brands are pulling German buyers away from Hyundai and Kia, Automotive News reports, citing switching data on MG and BYD. And finally, California's MyFirstEV instant rebates are live, up to three thousand five hundred dollars off at the dealership for first-time zero-emission buyers, with Hyundai, Lucid and Tesla in first and more automakers staged through the fall.